OpenAI is beginning to test advertising within ChatGPT, targeting free users and subscribers of the new $8/month ChatGPT Go plan. The company is pitching a rate of $60 per 1,000 impressions (CPM).
This pricing is aggressive compared to the industry standard; for context, Meta typically charges around $20 for similar reach. Despite the premium cost, OpenAI is currently offering only basic metrics like view counts and clicks, without the deep conversion tracking or granular targeting available on other major platforms. Current Plus, Pro, and Enterprise subscribers will remain ad-free.